Yangcheng Evening News reporter Huang Ling , Shan Hui Qiang reported: three consecutive years of losses in more than 600 million , the shoe factory boss Zhang turned off altogether open trading company , Asia's largest manufacturer of shoes is to take transfer strategies , the processing chain transferred to the mainland, Africa and other places low labor costs . Changes in the market environment and industry structure adverse situation , a single shoe in the throes of transformation of the way sought .
In this regard, Asia Footwear Association President Zhang Huarong proposed use of the advantages of the tertiary industry service industry , so that Chinese shoe companies get together to overcome adversity . Zhang Huarong , who invest in the construction of the World Footwear Headquarters Base project is such a transformation and upgrading platform, in addition to domestic enterprises to provide world advanced footwear technology , will create a platform for the domestic shoe industry exports . In addition, the base will be through the shoe industry , talent , business finance, information services, etc. , to achieve seamless footwear industry chain .
Under adversity want rut winter shoe
The end of October , the Secretary of Foreign Trade Dongguan Dongguan local portal and Internet users face to face , answering questions . In the East opened online shoe Qiu Guohui also voiced his confusion . "The company processing orders , the products are mainly exported to North America, Europe face a highly competitive market hopes to expand the field of electricity providers , open the domestic market," said Qiu Guohui , but the reality is very difficult, I hope the Government can more electricity providers , etc. Some guidance publicity, so that traditional manufacturing really know this one , take some detours , to live, to be able to develop.
Confusion with respect to Qiu Guohui , Zhang set up factories in Houjie approach is more "complete " arrears after he shut down the factory, renting opened a trading company. According to Mr. Zhang said that the current into the shoe trading company in Dongguan shoe industry practices are not a minority , he knows there are eight peers . The advantage of doing so : one can save power, partly to continue orders ( orders directly next to the other shoe to earn meager profits ) , then into other environmental good shoe . The main point , you can continue to maintain a place in the industry . He felt that in the second half , changing the way of life of the shoe will be more and more.
Small business change trading companies, large enterprises more choices relocation of production or shrink the scale of operation . Dongguan Taiwan Business Association in Dongguan Houjie had conducted a survey of small and medium sized shoe , its president Xie Qingyuan said that last year a number of Taiwan-invested shoe factory in Houjie started shrinking strategy , and even shoe put thousands of people to shrink to more than 1000 people .
Construction industry model shoe 2.5
Annual demand of 15 billion pairs of shoes worldwide market share , the " Made in China " has more than 10 billion pairs , described as thriving . With Vietnam, India and other emerging economies and low cost of human resources and other advantages of the rapid development of the footwear industry , coupled with rising domestic costs , China 's share of the rapid decline in manufacturing . Environment has changed , but the majority of long- buried OEM shoe companies because low management level , the design is not strong and other reasons , anti- market risk is very fragile and can only losses or failures .
" Shoe business handedly alone simply can not reverse this industry structure and market environment ," said Zhang Huarong , must rely on the strength and advantages of the tertiary industry , to undertake and cooperate with the second industry , shoe industry to reverse the passive situation.
Zhang Huarong will this model is defined as 2.5 industry model . To this end, he invested in the world's shoes Dongguan to build a large commercial projects - World Footwear Headquarters Base . " Footwear Headquarters Base not manufacture, do business ," said Zhang Huarong , as the transformation and upgrading of the platform , the first world to the domestic enterprises to provide cutting-edge footwear technology, while creating a platform for the domestic shoe industry exports . In addition, the base will be through the shoe industry , talent , business finance, information services and other aspects of aggregation, footwear industry in order to achieve seamless whole industry chain .
With the platform , whether a company recognized it ? "The world headquarters of the shoe industry is a good thing, it is a platform for higher , more influential , for the big brands to retain and attract new brand has a very good role in promoting the " boss Yin Qi Sheng Shoes Jackie told Yangcheng Evening News reporter . Yin Jackie said that although not optimistic about this year's footwear orders , profit is not very good , but the completion of this project Footwear Headquarters undoubtedly inject a shot in the arm for the industry , their company would seriously consider whether or not to set up an office in the headquarters base in this issue .